From Intention to Actual Choice: An Extended TRA Model Using Structural Equation Modeling

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DOI: https://doi.org/10.28924/2291-8639-24-2026-214
Published: Jul 6, 2026
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Ho Dinh Phi, Hien Vo Thi Dieu, From Intention to Actual Choice: An Extended TRA Model Using Structural Equation Modeling, Int. J. Anal. Appl., 24 (2026), 214.

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Ho Dinh Phi, Hien Vo Thi Dieu

Abstract

This study develops and empirically validates a structural equation model explaining the transition from behavioral intention to actual destination choice. Grounded in the Theory of Reasoned Action and extended by incorporating perceived behavioral control into the attitudinal formation process, the proposed framework integrates psychological, social, and informational determinants within a unified analytical model. Using survey data from 360 tourists and applying covariance-based structural equation modeling with bootstrap estimation, the results confirm satisfactory measurement validity and structural stability. Model fit indices (CMIN/df = 1.931; CFI = 0.917; RMSEA = 0.051) indicate acceptable goodness-of-fit. All hypothesized relationships are statistically significant at the 95% confidence level. The findings demonstrate that behavioral intention mediates the relationship between evaluative constructs and actual destination choice, while word-of-mouth exerts both direct and indirect effects. By positioning perceived behavioral control as an antecedent of attitude, the study provides an analytical refinement of intention-based behavioral models. The proposed framework contributes to applied structural modeling research by offering an empirically validated mechanism linking psychological evaluation to observable decision outcomes.

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